« We don’t value things, we value their meaning. » said Rory Sutherland. On this topic, Eugen Esanu wrote a great piece of writing about the importance of perception in our choices. The article is filled with really nice stories that illustrate his point. Overall, even if we learned the lesson many times, it’s always funny to see how our presumed logical brain can be so easily influenced by our feelings. Not always a bad thing though...
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Value perceptions
« We don’t value things, we value their meaning. » said Rory Sutherland. On this topic, Eugen Esanu wrote a great piece of writing about the importance of perception in our choices. The article is filled with really nice stories that illustrate his point. Overall, even if we learned the lesson many times, it’s always funny to see how our presumed logical brain can be so easily influenced by our feelings. Not always a bad thing though...