Don’t think about consumption - even your consumption - as ‘’individual’’. Think of yourself as a node for social, political and moral contagion.

Societal nodes

We have so much more influence than we think. In fact, I can’t even imagine how much people I can possibly impact with my behaviours every day. It is often ignored but, we all have this influential and dangerous power of contagion. The problem is that the effects are not always obvious. Whether the effects are positive or insidiously negative, their impacts can easily be missed or completely out of sight. This explains why we have so little occasions to notice our careless attitudes and so many reasons to give up our goodwill. One way to keep being mindful about it, despite this frustrating reality, is to see yourself as a societal node. You’re contagious, use this power for what you care for. When I realised that, I understood how powerful this idea is for large scale behavioural shift.